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My Interview on WHOHUB

STYLING

What is your specialty as a stylist? fashion, salon, image, objects...?

I am an Italian Footwear designer and product manager

Can you provide a link to a site where we can see something of your work or of where you work.

Of course, my web sites are the following ones:
www.annapaolapascuzzi.com and www.footweardesigner.it

www.styleportfolios.com/annapa and www.coroflot.com/annapaolap and www.myspace.com/annapaolap
and there's a post on my recent work on http://stilinga.blogspot.com/2009/03/le-primizie-calzaturi (...)

If somebody wants to buy my shoes/accessories please visit: http://www.reteimprese.it/hearth

or http//hearth.dawanda.com

In what style or trend do you classify yourself?

I do like fashion and trends so there is not a single style or trend I like

What are your clients like?

I do work for shoe companies/shoe factories in need of fresh ideas for their footwear collections and for single clients who are willing of having their bespoke pair of shoe

How did you begin to develop your talent? Have you possesed it since you were a child?

Since I was a child, I knew I wanted to be part of the fashion world and while I was attending the Accademia di Costume e Moda in Rome, I felt inspired by the shoe world, I remember there were only a few students willing of learning more about shoes at that time.

I was obsessed by footwear and at the Accademia I started sketching my first shoe models that then were published by Il Mondo Della Calzatura, a shoe magazine based in Milan.
Then I won the 1st award of the Hogan/Della Valle competition, knowing quite nothing of shoe technology, a subject that would have been my main future goal. And I accomplished that goal too at Cercal in San Mauro Pascoli and then directly working in the Italian shoe field.

What importance has professional training had on your career?

A lot! My professional training, firstly at Accademia di Costume e di Moda in Rome and then at Cercal, in San Mauro Pascoli determinded my career and my personality.

When did you first realize you could make a living this way?

After my period at Cercal I understood the moment was right to start working.

What people or experiences have taught you the most and helped you to arrive where you are?

Many people and many experiences have taught me a lot, in Italy and abroad.

Every single teacher and collegue helped me knowing a little bit more on my work. Then every single client and supplier showed me more about the shoe world, for example lasts and heels producers.

What is your concept of beauty? Why does it change so much from one culture to another, or from one era to another?

My concept of beauty on a side is linked to the ancient Roman art (painting and sculpure) and on the other refers to nature.

I believe that the concept of beauty changes a lot from a culture to another and from an era to the other because beauty is made by people, it is not a standard concept valid for everyone and generally people get bored very fast, that's why they tend to renew themselves and their minds.

Do you need to love what you do, or does professionalism suffice?

I need to love what I do, professionalism can help but without inspiration you cannot go on.

What do you do when a client requests something that you believe is not suitable for him/her?

This is the main point in creating a new product, even because I am a very instinctive person and quite always things go the way I forecast. So clients should trust me more and do what I propose them to do, because examining closely their products or knowing their tastes I can see better what's suitable for them

Besides advising clients, do you also educate them?

Sometimes it happens.

Please name three well-known personalities whose look you admire, and three who need to urgently change their image.

The three well-known personalities I do admire are Rhania of Jordan, Barack Obama and Suzy Menkes.


The three personalities who are urgently in need to change their image are Silvio Berlusconi, Elisabeth the 2nd and Paris Hilton.

Being surrounded by a different style can cause a person to feel different. Can such a feeling transform a person?

I do agree, a different style can really make the difference. But then people must change their minds too.

What trends do you see gaining momentum?

Not really one in particular, but I feel people are searching more bespoke quality products and most of all they want recycled and eco products too. I think mass production is going to end and a new way of making products is going to be present in a short time.

Make a prediction: how long will the fashion of piercing and tattoos last?

I never liked piercing or tattoos. Personally I do not even have the ear holes, so I wish this fashion was already over.

What magazines or websites do you follow to keep up to date? What other types of cultural inputs serve as sources of inspiration for you?

A lot of web sites: vogue.co.uk, shoesandnews.it, shoewawa.com ...



I do visit fairs, go to the cinema and read novels

I would like to be more discerning when I buy clothes or furniture. What do you recommend I do to acquire this ability?

To be very careful regarding the place of production and the materials. Moreover it is necessary to be informed and to search the web for news and infos.



http://www.whohub.com/annapa

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